Storytelling Masterclass

Carter's Interactive Infographs Storytelling Masterclass The craft of shaping events, characters, and meaning into stories that hold attention and linger in memory. What Makes a Story? A story is not merely a sequence of events. It is a patterned account of change — usually involving characters who want something, face obstacles, and are altered by the struggle. Storytelling is the deliberate shaping of that change so that a listener or reader experiences tension, recognition, and emotional consequence. At its core: someone wants something → something stands in the way → something is gained, lost, or transformed . Everything else — structure, voice, image, theme — serves that engine. The Storytelling Foundation Theme & Meaning What the story is finally “about” Character, Conflict & Plot Desire, obstacle, turning points, change Attention & Clarity Hook, scene, concrete d…